MCP — agent integration standard
Model Context Protocol (Linux Foundation) is the de facto interface between agents and tools. Build integration once — works with Gemini, Claude, GPT, and Copilot. nex-m methodology: Python + MCP layer, no single-model lock-in.
AEO / GEO — visibility in agentic commerce
Product discovery shifts from search engines to AI agents. Product data must be structured, machine-readable, and real-time. Headless PIM as SSOT is a prerequisite for Answer Engine Optimization.
Digital Product Passport (DPP)
EU regulation requires lifecycle tracking — composition, origin, sustainability. PIM becomes a compliance hub, not just a description store. Data architecture must be audit-ready.